Our Mission

At Sunny J's, it is our mission to help every woman feel confident, beautiful, and comfortable in their own skin.

We believe that the perfect fit is not just about clothing, but about embracing your body and feeling amazing from the inside out. From bras to lingerie to swimwear, we are dedicated to helping women of all shapes and sizes find their ideal styles.

We understand how difficult it can be to shop for undergarments, which is why we offer a diverse range of sizes and styles to cater to every body. Whether you need a strapless bra for a special occasion, lingerie for a night out, or shape wear for a formal event, we have you covered.

Our professionally trained fitters are dedicated to offering you the best fit and the best garments without any influence from commission. We aim to carry high-quality products, and our fitters will know which company’s styles will work best for you!

Our Story

What makes Sunny J’s so special

Sunny J's was established in 1985 in the heart of Plymouth, Michigan, a labor of love by the extraordinary Sunny herself. Sunny christened the establishment with the "J" in honor of her beloved husband, John, and set out on her mission to uplift and empower women from all walks of life.

When adversity struck in the form of a devastating breast cancer diagnosis, Sunny's daughter Rachelle (right) didn't hesitate for a moment to stand by her side. With a deep-rooted passion for helping others, Rachelle, a registered dietitian at the time, poured her heart and soul into Sunny J's, helping all women feel great and look beautiful from the inside out.

As Sunny embarked on a well-deserved retirement in the sun-kissed shores of Florida in 1992, she left behind a legacy of compassion and empowerment that would transcend generations. Her unwavering dedication to the cause lives on through Rachelle, who has now passed the torch of her mother's vision to her own daughter, Anna (left). In 2002, Rachel (middle) joined the ranks of the Sunny J's family, standing shoulder to shoulder with Rachelle as the store manager.

Together, these incredible women continue to uphold Sunny's legacy for nearly 40 years, touching lives and making a difference every single day. At Sunny J's, it's not just a business - it's a calling, a passion, a way of life that radiates love and light to all who walk through its doors.

Every woman deserves to feel beautiful.

Since 1985, our vision has been to find the perfect fit for you.