A family-owned Michigan boutique
Helping Women feel Beautiful Since 1985
Three generations. Decades of fitting expertise. One family legacy dedicated to supporting women.
A family legacy, carried forward
Where it began
One woman, a vision, and a passion for helping women feel confident.
Sunny J's began in 1985 with one woman, a vision, and a passion for helping women feel confident in their own bodies. Founded by Sunny, our store has grown from its humble beginnings into a destination for expert bra fitting, lingerie, and swimwear while remaining proudly family-owned through three generations.
Sunny's daughter, Rachelle, was there alongside her mother, helping build Sunny J's from the ground up. Together, they poured years of hard work, heart, and personal service into creating a store where women could find something that was often surprisingly difficult to find elsewhere: a bra that truly fits.
The women carrying it forward
Knowledge built together and passed from one generation to the next.
As the store continued to grow, Rachel joined the Sunny J's family and has now been an integral part of the business for 25 years, bringing an incredible depth of fitting knowledge and experience and serving as our longtime store manager.
Today, the Sunny J's legacy continues into its third generation with Anna, Sunny's granddaughter and Rachelle's daughter, who has spent the past 10 years working alongside her mom and learning the business her grandmother began.
Together, our team carries forward the same values Sunny established in 1985 while continuing to grow and evolve Sunny J's for the women we serve today.
Our legacy
Fit knowledge passed down, woman to woman.
What it feels like here
A beautiful selection. A human way to shop it.
What sets Sunny J's apart
Bra fitting is personal.
Our experienced fitters understand how different brands, styles, shapes, and sizes fit.
We take the time to work personally with every customer and listen to what her body needs.
Our extensive selection of sizes and specialty options goes far beyond the typical department store.
Our goal is never simply to make a sale. It is to help you find the bra that truly fits.
The heart of Sunny J's
Growth has never changed what matters most.
Over nearly four decades, Sunny J's has grown from approximately 1,200 square feet into a 3,600-square-foot specialty boutique, but the heart of our business has never changed. We are still a family-owned store where relationships matter, expertise is passed from one generation to the next, and customers are cared for like the women who built this business would want them to be.
Our mission also extends beyond our own doors. Through our bra donation efforts, we've been fortunate to provide bras to women in need around the world, continuing our belief that every woman deserves dignity, support, and confidence.
Three generations. Decades of fitting expertise. One family legacy dedicated to supporting women. That's Sunny J's.
